When I stepped foot into Core Income’s doors about 6 months ago, I was inspired by the amazing company Dan Slater, Tim Foley, and the team have built over the past 12 years… with little emphasis on Marketing. Read below about Core Income's New Brand Identity.
Understanding the Need for a Rebrand
My first 2-3 months were spent learning the industry (including competitors), understanding our gaps in storytelling, gathering outside perspective from the Advisors we serve, and having honest conversations with our internal team at Core Income. Through the journey, our objectives were to:
Our Competitive Edge
We uncovered several key differentiators:
The Role of Color
Orange is in the DNA of Core Income. While maintaining its essence, we introduced complementary colors to bring sophistication to our brand.
NEW Color Palette:
The Logo: More Than Just an Icon
Before discussing Core Income’s logo, here’s a little story… My husband, Bryan Pattee, was launching an RIA with a business partner and asked me, “Can you build us a logo?” I humbly replied, “I don’t build logos, I help build brands with meaning.”
New Logo Elements:
Transforming Our Content and Office
You may see different formats and iterations of the brand. My personal favorite looks
amazing on a hat (shhh, it’s a secret).
Revamping the Website
We discussed the importance of having a clear and concise website that communicates our story effectively. Our thorough website audit revealed:
Our new website addresses these issues, providing clarity on who we are, what we do, and our offerings. Check out our new site coreincome.com.
Conclusion
What do you think? Has Core Income achieved a refreshed brand image? We believe we have!
Stay tuned for next week’s blog write-up on our Internal Rebrand Campaign Launch – Step Forward, Step Together: Our New Day 1. You’ll read about why & how Core by Nike Air Force One’s came to be.
Curious about how we can help Advisors refine their brand narrative? Email us to learn more - marketing@coreincome.com.
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From the Desk of Lindsey Pattee / Head of Marketing at Core Income
At Core Income, a dedicated FMO, IMO, or insurance brokerages dedicated to serving Advisors, their staff and their clients.
Our mission is to help advisors deliver financial certainty by supporting them through Actuarial Risk Management, Elite Responsiveness, and Collaborative Partnerships.
Contact Us: For more information or to schedule a consultation, visit our website at Core Income or call us at 800.541.7713.
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